Job Search Skills

Not all jobs are advertised. According to the Employers’ Recruitment Experiences survey conducted by the Labour Market Research and Analysis Branch of the Australian Government Department of Employment, over half of all jobs in Australia are advertised on the Internet or in newspapers. Importantly, approximately one third of jobs in Australia are not formally advertised. Approximately one in five vacancies is filled through ‘word of mouth’ or the employer making a direct approach to a job seeker. Job seekers who make direct approaches to employers obtain approximately one in 10 jobs. There may be regional variations in these statistics, with a greater proportion of jobs obtained by informal recruitment methods. The message is clear – job seekers need a job search strategy that uses a variety of methods of finding work, both formal and informal.


Whether you apply for internal vacancies with your current employer, external work opportunities in an organisation, or make direct approaches to potential employers to express interest in any work opportunities that may arise, you should create or review your job search documentation which may include your résumé, a cover letter, a statement addressing selection criteria and portfolio.

These job search tools should be targeted to the specific work opportunity you are applying for.

Your Personal Brand

Job search specialists recommend that in today's competitive job market where it is so easy to simply upload your résumé or CV, it is important to make yourself to stand out from the crowd by defining your personal brand, ensuring for your social media posts are consistent with your personal brand across the social media sites you use, and ensuring that your job application documentation reflect who you are, part of which is your personal brand as well as what you have done and you achievements.

Develop and define your personal brand by completing the activities and workbook developed by PwC.